I like it Doug, and I am realizing that maybe this article is too technical, reinforcing the fact that business people feel apart from it. I have to think about it. Yet, there are some concepts that dilute when we talk at high level, and then DDD is applied wrongly (for example, I have seen business people advocating for a single UL for whole companies). For me, the idea that strategy is about organizing teams and their interaction is a cornerstone. I have to think about it.

Thanks!